The Wind.
I’ve found myself this week back in Seth Godin’s book, The Dip.
Required reading for those (like me) who are in sort of a transitional period.
Here’s one of my favorite excerpts:
“I can tell you that windsurfing is very easy – except for the wind.
The wind makes it tricky, of course. It’s not particularly difficult to find and rent great equipment, and the techniques are fairly straightforward.
What messes the whole plan up is the fact that wind is unpredictable. It’ll change exactly when you don’t want it to.
Here’s the good news: The fact that it’s difficult and unpredictable works to your advantage. Because if it were any other way, there’d be no profit in it. The reason people bother to go windsurfing is that the challenge makes it interesting.
The driving force that gets people to pay a specialist is that their disease is unpredictable or hard to diagnose.
The reason we’re here is to solve the hard problems.
The next time you’re tempted to vilify a particularly obnixous customer or agency or search engine, realize that this failed interaction is the best thing that’s happened to you all day long. Without it , you’d be easily replaceable, The Dip is your very best friend.”
Today Seth wrote another great post about getting through the Dip.
Be sure to check it out here.
Related posts:
Category: Creative Leadership
This is an outstanding book!!