Stop Digging.
Found a great quote from Phil Cooke, the author of Branding Faith. Phil says, “If you find yourself in a hole, the first thing you should do is stop digging.”
It is amazing how many of us as church leaders repeat the same mistakes (or strategies) despite the known outcomes. Or worse – continue to seek the counsel of those who continue to dig holes.
They have a word for that you know.
I think they call it: insanity.
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Category: Church & Ministry, Creative Leadership






I would love to hear your thoughts on “Branding Faith.” It’s on my “to read” list!