Loyalty.
Found this quote in 1 to 1 Magazine, one of many
publications I unknowingly somehow have subscribed to…
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Strive for engagement, not loyalty.
If you want loyalty, get a dog!
People are more likely to stay with a brand out of
habit
than out of loyalty,
It’s less work than picking a new one.
Unless
another brand makes their choice irresistible.
- Randy Susan Wagner (Orbitz CMO)
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Wow. May our churches be filled with leaders who
are fully engaged with a vision…
…rather than just being loyal to it.
Believe it or not, there is a major difference.
